Google Tag Manager (GTM) is the industry standard when it comes down to installing tracking codes to your website.
It’s been around for a long time and has a rich feature set making it our choice for testing and deploying measurement and tracking codes.
When you are deploying tracking codes you have to follow a set of protocols that ensure reliability and accuracy. Naming conventions and comprehensive tracking implementation documentation will ensure that the GTM container is clean, easy to work with and all tags installed to serve their purpose.
Finally, all tracking codes that you deploy to your website have to be thoroughly tested to make sure they have no negative impact on your site loading speed, a metric that means everything in today's day and age.
Our intimate knowledge of web technologies and APIs ensures your business is making data-driven decisions and gets the most out of this tag management solution.
We wrote our own version of Google Analytics from scratch in javascript, just for fun :) This makes us extremely flexible and able to solve even the most difficult challenges that businesses often face when they are deploying tracking tags.
We have extensive experience in setting up tracking for enhanced e-commerce, ajax website (one-page websites), multi-step forms, dynamic remarketing and offline conversions.
