1. Lead volume (with high customer lifetime value)
2. CPL (cost per lead)
3. Conversion Rate

Rush PCB is recognized as a leading manufacturer of printed circuit boards worldwide with over 20 years of experience.Since 1997, Rush PCB UK Ltd. has been serving the electronics industry with printed circuit boards and assembly services in the United Kingdom and globally. Rush PCB does not put the badge of Best Printed Circuit Boards in the UK for no reason. Besides the UK, they have a major branch in San Jose, California. Rush PCB knows how to put innovation and engineering on a printed circuit board of any kind.They came to Scalers looking to increase lead volume while decreasing CPL (cost per lead).

1. Increasing Lead Volume
2. Decreasing CPL (cost per lead)

Initial account targeting was focused on the UK, Germany, Austria, Switzerland, and Ireland. After thorough location analysis, we narrowed our targeting to the best-performing countries to decrease cost. Additionally, we noticed that during weekends lead volume was much lower while CPL was higher. To reduce discrepancy and save more money, we utilized ad scheduling. Changes in location targeting, ad scheduling as well as device optimization led to a significant decrease in CPL by 71%.

In order to increase lead volume, we chose an aggressive approach that gave us immediate positive results. Firstly, we researched only high-intent keywords for this business. Secondly, we targeted the best performing countries: the UK, Switzerland, and Ireland with those keywords. Acting aggressively is risky, but if you know how to act properly you might end up with a lead volume increase of 420%.

After just three months, we managed to reduce CPL by 71%, increase lead volume by 420% and increase conversion rate by 114%.